UK streaming platform is releasing a free bingeable boxset every Sunday now

A free UK streaming service will be releasing a drama a week for viewers (Pictures: ITV/ The CW)

A free UK streaming service is rolling out a box set for viewers to binge each and every week from this month.

Launched in 2022, ITVX served as a replacement for ITV Hub, taking over as the broadcaster’s catch-up service.

Since then, it’s allowed users to watch all ITV programmes, as well as releasing other shows to the platform.

With services like Netflix dropping countless shows and movies each week, ITVX is now kick starting its own initiative to draw viewers in – New Drama Sundays.

It will involve a new drama boxset being made available each week in 2025.

This strategy comes after drama emerged as the service’s most-watched genre, with over 1.5 billion streams since ITVX launched in December 2022.

The sixth season of Unforgotten will be part of ITV’s ‘New Drama Sundays’ (Picture: ITV/ Shutterstock)

Drama is the service’s most-watched genre (Picture: Netflix)

Another show arriving on the streaming service is the Australian series Fake (Picture: Paramount Plus Australia)

It kicked off on January 5 with the four-part drama Playing Nice, which stars James Norton, Niamh Algar, Jessica Brown Findlay and James McArdle, and broke ITVX’s records to become its biggest drama launch ever.

Going forward, boxsets will be available at 7am every Sunday and will include both ITV originals and acquired dramas.

Some of the upcoming releases include the sixth season of ITV’s own drama Unforgotten, A Cruel Love: The Ruth Ellis Story, which stars Lucy Boynton as Ruth Ellis, the last woman hanged in Britain, and Toby Jones as her solicitor John Bickford, as well as the Australian thriller Fake.

Speaking to Broadcast, ITV’s managing editor for channels and ITVX Craig Morris said

‘We’re incredibly mindful that when we launch our big dramas on ITVX, audiences can – and do – binge them very quickly,’ ITV’s managing editor for channels and ITVX Craig Morris told Broadcast.

The new series A Cruel Love: The Ruth Ellis Story is also on its way (Picture: Des Willie/ ITV)

‘New Drama Sundays ensures that there’s a new scripted appointment to view every week, released at 7am on Sundays – the peak viewing day for streamers.

‘As the UK’s most watched commercial BVoD, we’re delighted to bring this unrivalled selection of new drama to our viewers.’

This week ITVX released the six-part crime drama North Shore, which stars Joanne Froggatt as a UK politician who travels to Sydney after her daughter is found dead.

Created by Mike Bullen, who was also behind the comedy-drama Cold Feet, viewers who have already raced through the episodes praised the show and said it had ‘one of the best twists of all time’.

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