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The Traitors breakout star Alexander Dragonetti may have lost out on the jackpot but is predicted to reap riches after becoming the nation’s ‘king’.
The former diplomat, 38, is poised to become the most successful contestant from the BBC show in history as he already boasts the most Instagram followers out of any former player.
Even though it has only been days since the final, Alexander has racked up 172K followers, beating the likes of season 2 stars Harry Clark (162K) and icon Diane Carson (73K).
Alexander also has more than 100K than his co-player Linda Rands (41K), whose terrible but entertaining acting on The Traitors was even awarded a billboard in Leicester Square.
He could now capitalise on his new-found popularity after becoming the people’s ‘winner’ with TV gold moments including falling into a bush and operatically performing a nursery rhyme backwards.
PR and celebrity expert Chad Teixeira told Metro that if Alexander plays his cards right, he could earn in excess of £500,000 a year.
Alexander is set to become the most successful Traitors star of all time (Picture: BBC)
Alexander could add to his bank balance by monetising several avenues including – his ‘army’ will be pleased – a TV show.
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Chad told Metro: ‘Alexander could secure spots in high-profile reality shows such as I’m a Celebrity… Get Me Out of Here! or Celebrity Masterchef, earning an estimated £50,000 to £150,000 per season.’
Bookies Ladbrokes even gave him a 3/1 odds of reuniting with Claudia Winkleman on BBC show Strictly Come Dancing.
When previously asked by Metro if he could be headed to the ballroom, he responded coyly: ‘I haven’t really thought about any of the future yet. I’m just getting to today was sort of all my energy just doing that. I would love to take any I’d love to sort of be open to any opportunities that come out as I love new things, and so let’s see.
He could earn more than £500,000 a year after becoming the nation’s ‘king’ (Picture: BBC / Studio Lambert)
‘But today is probably not the day to think about it too much. I haven’t actually done any of that thinking if I’m honest, but you know, I love doing new things, so let’s see.’
If not mainstream TV, then Chad believed Alexander could carve a niche on social media.
He said: ‘He could launch a podcast or YouTube channel discussing psychological strategy, social dynamics, or behind-the-scenes insights into reality TV. This would bring an estimated ad revenue and sponsorship deals: £20,000 to £100,000 annually, depending on audience engagement and content output.’
With his growing social media presence, he could also monetise his popularity through influencer marketing deals and working with fashion and lifestyle brands.
It has been predicted that Alexander could appear on Strictly (Picture: BBC / Studio Lambert)
‘Sponsored Instagram posts and collaborations with brands like BoohooMAN, Deliveroo, and Audible could bring in £3,000 to £10,000 per post, with long-term partnerships potentially exceeding £100,000 annually,’ Chad explained.
Alexander’s background in diplomacy and his strategic prowess on The Traitors means another area he could explore his public speaking engagements at corporate events, reality TV conventions, and personal development seminars. He could earn up to £30,000 for one event.
Chad said: ‘In summary, Alexander’s potential earnings from his post-The Traitors career could realistically range between £100,000 and £500,000 plus within the next 12 months, depending on the opportunities he pursues.
‘By strategically aligning himself with the right brands and media outlets, he could establish a long-term career in the entertainment industry.’
The former diplomat won over the nation with his operatic singing (Picture: BBC / The Traitors)
Chad also predicted that Alexander would ‘immerse himself’ in a charity ambassador role, using his platform to align with causes related to mental health, strategy, and personal growth.
On The Traitors, Alexander explained if he won the money he would donate the jackpot to learning disability charity The Royal Mencap Society in honour of his brother who had global developmental delay and autism and died when he was just 17 years old.
‘My brother had special needs and used to go to a summer camp, and I’d like to send some money their way to keep it going because it gives parents a break,’ he said.
While Alexander narrowly missed out on a piece of the prize money, his fans have swooped into action in his place – and have donated a staggering £17,000 since Friday.
However Alexander chooses to play his hand, Chaid said: ‘The world is his oyster and he has so many opportunities to potentially capitalise off and form a successful career in the [entertainment] space. ‘
The Traitors is available to stream on BBC iPlayer.
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